Read! Fest 2023Completed in Year 2023
Read!Fest 2023, an initiative of the National Library Board (NLB) launched an island-wide campaign to promote engagement in the festival. Together with the team at PLUS Group, we designed the festival’s visual communication aimed at captivating and attracting visitors and responding to the theme ‘Flourish’, inspiring visitors to realise how self, relationship with others and society can improve together.



The strategy in approaching this brief was to reflect the theme flourish with the idea of growth and sprout which symbolises the original point of personal development. This idea were then created into key elements and applied across festive posters and collaterals.

For this project, I worked closely with the team to understand the layout of the space and to convey the strategy into visuals. I worked on designing and adapting the layouts for the different deliverables such as the floor stickers and wall panels.

 
Back
©Jade’s FolioUpdated 2026