Jade’s Folio


  1. Full Works, All In
  2. Read!Fest 2023
  3. Re-Route Stamps
  4. Into a New World
  5. Unlooky Blindbox
  6. Harmony Drinks
  7. Reworking Crochet
  8. NUS ArtFest Proposal
  9. Interlude
  10. Life’s Supermart Plushies



Into a New World Completed in Year 2025
This project was a school project from a past 2017 D&AD brief for MUBI – a global, hand-curated cinema streaming and download service. MUBI is a global, hand-curated cinema streaming and download service. The streaming service has a selection of just 30 –A new choice is added every day and the oldest film is removed.

Rather than elitist or arrogant, they want to seem exciting and charming. This campaign targets to drive the consumer base towards students (17 - 25 y/o), who are interested in arts & design and want to explore more films besides mainstream content.



After studying past campaigns from MUBI, I designed the key visuals with motion in mind.  Inspired by the Constructivist art movement, graphic elements were pplaced and angled to create a dynamic motion of ‘entering a new world’.

The posters were also adapted with different objectives in mind, the first solely to promote the campaign while the second and third posters promotes the film featured on the platform.

Back
©Jade’s FolioUpdated 2026